Living the „Milano Bedding experience“ in over 50 countries: our sofa beds and storage beds on display in more than 500 stores worldwide.
Living the „Milano Bedding experience“ in over 50 countries: our sofa beds and storage beds on display in more than 500 stores worldwide.
The furniture showroom sector is constantly evolving and is based on the close synergy between the company and the dealer.
Setting up an exhibition space, especially when it comes to transformable furnishings such as sofa beds and storage beds, requires careful planning not only for the aesthetics but also for its functionality, in order to let the customer experience a complete product experience.
The heroes of a furniture showroom are therefore the products and the customers who will go to discover them and the utmost attention is paid to both, compatibly with the specifics of the place that welcomes them.
Milano Bedding studies and offers its retailers and end users a journey through its rich panorama, always calibrated according to the peculiarities of the space available and the target to which it is addressed. The Milano Bedding corners speak with a clear and coherent „tone of voice“, bringing to light the qualities and functions of the several models, whether they are sofa beds, storage beds, ottoman beds or armchair beds.
Among the models selected to be shown and tested in the various showrooms, the priority is reserved to the novelties, which the company presents every year at the international event “par excellence” in the furniture and design sector: the Salone del Mobile.Milano.
In addition to the novelties, the choice falls on sofas, beds and occasional furniture that allow you to show aesthetic and functional variations, all without neglecting the type of customer. Visitors find a warm and welcoming environment that leads them to imagine the Milano Bedding sofa bed or bed in the room that will welcome it. The proposed settings coddle people, making them feel comfortable, in harmony with their surroundings and with the proposed solutions.
Among the several showrooms that present our products, we take you to France, to Paris, to Ideal Design and Vestibule Paris, who have created spaces with us that express the Milano Bedding philosophy.
The sleeper sofas on display are a mix of neutral and natural tones, combined with color accents and inserted in contexts with a residential, harmonious and welcoming flavour, completed with contemporary furnishings and accessories, attentive to design and quality.
The convertible sofas, in different sizes and compositions, have as a common point the possibility of showing the seating and sleeping comfort that distinguishes them, and which allows you to accommodate friends and relatives for the night, thanks to the simple and fast opening and closing mechanisms, to the wide choice of mattresses, worthy of a real bed.
The showroom Ideal Design, located in the lively Montparnasse district, now exhibits two convertible sofas, symbols of Made in Italy design that identify Milano Bedding.
Charles, upholstered in light green fabric with white piping, and Dave, in the always elegant blue fabric. The two models, with contemporary and refined lines, perfectly conceal their bed function, together with the great advantage of having completely removable covers, details much appreciated by those who will use them at home.
Moving to the Parisian furniture “Arts et Metiers” district, we find Vestibule Paris which, for its customers, has selected the Clarke and Dave sofa beds and the 2022 new model Jarreau. Also in this case, it is important for the retailer to show the identity of Milano Bedding and the multiple customization possibilities offered, from fabrics to accessories, from compositions to all the features that make the difference.
The common thread for both stores, as well as for others around the world, is therefore the creation of welcoming corners with attention to detail where you can feel at home and where you can touch the comfort and excellence of Milano Bedding products, skilfully made by expert Italian craftsmen.
