Design Week 2024: Milano Bedding, with its convertible sofas and beds, between Salone del Mobile.Milano and Fuorisalone.

The Milanese design week, one of the major international stages in the sector, welcomes Milano Bedding for the 22nd consecutive year with sofa beds and storage beds.

Milano Bedding, Salone del Mobile.Milano

From April 16th to 21st 2024, the Milan International Furniture Fair returns to the Rho Fiera spaces.

An event which, par excellence, is a laboratory for experimentation and reflection on the world of design. A meeting place and new opportunities.

Milano Bedding will be present with its sofa beds and storage beds in a stand renewed in concept and colors (Hall 11 – Stand H10).

Furthermore, the appointment with the Fuorisalone is renewed and confirms itself as an unmissable moment for those who want to breathe in the lively atmosphere of the Milan Design Week. Milano Bedding will also participate this year in the lively Zona Tortona at the “Experience Design Bed & Show space, in via Tortona 10. Here the visitor will be able to discover the evolution of the traditional concept of showroom and hospitality which evolves to give value, all year round, to design and made in Italy.

How will this experience unfold?

The location has two apartments that can be booked like a classic accommodation facility, but which can also be visited as an exhibition space. So it is possible to actually interact with the products that you touch and try, even with a view to a possible purchase.

Right in the living room of one of the two accommodations, relaxation is already ensured by the Clarke sofa bed by Milano Bedding. This is one of the company’s most successful sleeper sofas.
Therefore the collaboration is not limited to the Design Week. It started at the beginning of 2024 and will last over time. In fact, Milano Bedding adheres to the
concept of “experiential hospitality” proposed by the location, that is, making brands appreciated in their uniqueness and functionality through direct use.
Therefore, the sofa bed company, in addition to fully representing the world of Made in Italy, is able to create an
authentic brand experience both day and night. The Clarke sofa bed, thanks to the ability to open easily and quickly into a comfortable bed, modifies the space in a junior suite if necessary. The model, with “crease” workmanship with visible stitching, with an elegant beige linen cover, is in line with the style of the apartment, sophisticated and at the same time informal.
Thus Milano Bedding invites you to fully experience the spirit of the place with its welcoming sofa bed, designed to guarantee high comfort both when sitting and during a night’s sleep. In this way,
guests will be able to spend moments of authentic relaxation, experiencing the comfort of the convertible sofa, also from a “tested” purchase perspective.

Clarke, Experience Design Bed & Show, via Tortona 10 Milan

As Roberto de Lorenzo, CEO Milano Bedding says: 

“the sofa bed is a piece of furniture which, to be understood in all its quality, needs to be tried on. So, it is an opportunity to be able to put it in a place like this. Here the display and possible purchase of the product changes into a daily life experience, in a lively neighbourhood not only during the Design Week, but all year round“.

To offer greater opportunities to enjoy the “Experience Design Bed & Show” and Milano Bedding experience, the location offers a 10% discount on the stay. To book, you can send an email to info@experiencedesignmilano.com, quoting the promotion underway with the company.

Returning to the Salone del Mobile.Milano, an exclusive and international stage for the sector, Milano Bedding will participate for the 22nd consecutive year.

Here, in addition to the new products that will be revealed at the fair, there will also be the Marsalis sofa bed, designed by Christophe Pillet, with a new element. Furthermore there will be Goodman and Vivien, designed by Alessandro Elli.

In this video we take you to last year’s edition, when Christophe Pillet presented his Marsalis sleeper sofa.

 

Christophe Pillet, Salone del Mobile 2023 interview

Another product on display will be Goodman, a curved modular sofa bed with a sinuous shape.

The model includes fixed and bed modules, bases, shaped ottomans and armrests, which can be combined as needed. The Goodman sofa is designed for large environments, to be placed in the center of the living room but also against the wall for maximum comfort for several people.

Goodman, design Alessandro Elli
Vivien, design Alessandro Elli

Finally, the Vivien sofa bed features curved line of the backrest, which also becomes an armrest.

Aesthetically it can combine different materials such as fabric, leather and microfibre. By simply rotating the backrest and without removing any cushion, Vivien converts into a bed with a 200 cm long mattress. The sofa cover is fully removable and washable according to the fabric chosen. Vivien is available in multiple sizes and also in the fixed version.

So, to recap, these are the Milano Bedding events during Design Week 2024.

Salone del mobile.Milano: April 16-21, Rho fair,  Hall 11 – Booth H20.

Fuorisalone: April 16-21, “Experience Design Bed & Show” – via Tortona 10, Milan.

Location opening for visits: 11am-1pm and 2pm-5pm.

info@experiencedesignmilano.com

www.experiencedesignmilano.com

 

Milano Bedding awaits you!!

 

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